Website GlowupsBy Caro

How the Finders flow works

From Caro's weekly Facebook post to the Finder's £50, paid once the business is live and has paid. Finders could be the key to warm leads coming through on a regular basis. Who does what, and when.

Websites done differently. Personal, fast and affordable.

NEW Version 5, updated 2 November 2026. Gold NEW tags show what has changed.

Back to the main Website Glowups flow

Follow the numbers and arrows from left to right. The gold box links to the main glowup flow. Every step is written out in full further down.

Website Glowups Finders swimlane mapFour lanes (Finder, Caro, Business, Automatic) across a timeline from Every week to Ongoing. Caro's weekly Facebook post brings in Finders, who read the hidden Finders page, have a 10 minute chat with Caro and get their own code and checker link. A Finder spots a business, runs the free check with their own email and shares it if there is room to improve, then gets the business to book themselves in for a free 15 minute call with the code, which gives them £50 off. The Finder gently nurtures them to the call, then the business goes through Caro's normal glowup. Once the business is live and has paid, the Finder earns £50 cash, paid the following month. The same steps are listed in words under the map. Finder Anyone who chats to business owners Caro Business (new client) Automatic Checker, email, Admin Timeline Every week Same day Within a week Any time There and then Before the call About 2 weeks Following month Ongoing ↻ Warm Finders keep spotting businesses Who makes a great Finder Anyone who chats to small business owners: through work, family, friends, the school gates or the local community. Posts on Facebook One angle a week. Each post asks people to DM Caro. 1 Replies to the DM A ready made reply with the link to the hidden Finders page. 2 Reads the Finders page What Caro does, how it works, the tick boxes and 3 quick questions. 2 10 minute chat Caro gets to know them, then gives them their personal code, like SARAH50. ✓ Onboarding checklist 3 Their own checker link The link carries their code. Admin logs the new Finder. to set up 3 Spots a business and checks it Runs the free check first, with their own email, via their link. Room to improve? They share the report. 4 Report goes to the Finder Never to the business. The code is saved with the result. to set up 4 Gets them to book themselves in Ideally there and then, with the booking link on Caro's website and the Finder's code added. The Finder's key job 5 Books Call 1 online On the website booking form. The Finder's code gives them £50 off. 5 Booking request saved With the Finder's code, so Caro sees who found who. Email still to check. Live 5 Gently nurtures them to the call A friendly reminder the day before, and one kind check in if they haven't booked. Never pestering. 6 Caro's normal glowup Call 1 about them. Demo site shown on Call 2 with before and after scores. 50% to go ahead, 50% at go live, monthly plan. See the main flow map → 7 Goes live and has paid Both 50% payments made and the new site is up and running. 7 Admin matches the code Live and paid? Admin flags the £50 for that Finder. to set up 8 Caro pays the Finder Once the business is live and has paid, Caro checks Admin and pays the £50. 8 Earns £50 cash Paid the following month, only once the business is live and has paid. 8 Stays in the loop Uses the Finders Kit and comes to meet ups if they like. 9 Keeps Finders warm Regular updates, the Finders Kit and an optional fortnightly meet up. 9 Existing clients who refer A free Growth month worth £95, up to 12 a year. No auto charge. Monthly Finder report Codes used, who is live and paid, and the £50s due and paid. to set up 8 NEWLiveNEWNEWNEWPlannedLive

Legend

  • FinderCaroBusinessAutomatic
  • Hand over to the next step
  • Warm Finders keep spotting businesses
  • Feeds the monthly report
  • LivePlannedTo set upStatus key
  • NEWNew or changed since the last version
  • Numbers match the step by step list.

The £50

  • For the Finder: £50 cash for each business they introduce, paid the following month, only once that business has gone live and has paid.
  • For the business: £50 off their glowup with the Finder's code.
  • To join: no cost and no tie in.
  • NEW Existing clients who refer get a free month of Growth worth £95 instead of cash, once the business is live and has paid. Up to 12 a year. Essentials clients go back to Essentials afterwards unless they tap Stay on Growth.

Codes and links

Codes live Finder report email to set up
  • NEW Personal code: each Finder gets one, like SARAH50, in their 10 minute chat with Caro. These are now live as Stripe codes.
  • NEW Booking form: the business adds the code when they book Call 1 at websiteglowups.co.uk. Each request shows on the Booking requests page with the code.
  • Their own checker link carries the code. Reports go to the Finder, never the business.
  • Tracked in Caro's own Admin: who found who, from the check to the booking to go live. Caro checks before any £50 is paid.
  • Finders page: open the Finders page

Finder rules

  • Check the website first, with your own email, through your own link.
  • Only share the report if it shows room to improve.
  • No hard sell. A friendly word, the free check and a free 15 minute Call 1 with Caro.
  • Get them to book themselves in on the booking form, ideally there and then, with your code added. Caro doesn't follow up on names.
  • Nurture gently: a reminder the day before and one kind check in. Never pestering.
  • The £50 is paid the following month, only once the business has gone live and has paid.

Who does what

  • FinderSpots businesses whose website could do with help, checks them first, gets them to book themselves in and gently nurtures them to the call. Earns £50 cash once the business is live and has paid.
  • CaroWeekly posts, DM replies, the 10 minute chat and the glowup itself. No outreach or follow up on names. Pays each £50 once the business is live and has paid, and keeps Finders warm.
  • BusinessBooks Call 1 on the booking form with the code, has Call 2 to see the demo site, gets £50 off, goes live and pays.
  • AutomaticFinder checker links, the report email to the Finder, booking requests with codes, the monthly Finder report.
  • Dev TeamBuilds the demo site and the new site, as in the main flow.

New in this version, 2 November 2026

  • NEW The free website check is live at check.websiteglowups.co.uk, with bot protection.
  • NEW The business books Call 1 on the booking form at websiteglowups.co.uk. Requests show on the Booking requests page.
  • NEW The glowup now runs as Call 1 about them, then Call 2 with the demo site and the before and after scores.
  • NEW Personal codes like SARAH50 are live in Stripe. The free Growth month rule for clients is agreed.

Caro's time per Finder

About 10 minutes to start

(the 10 minute chat, plus the optional fortnightly meet up, estimate)

Stays human

  • Caro's chat with every Finder
  • Caro's calls with every business
  • Caro's OK on every £50
  • The meet ups, if Finders like

Step by step

  1. Every week
  2. 1
    Caro

    Posts on Facebook

    One angle a week, from the Finders Kit. Each post asks people to DM Caro if they'd like to hear more about being a Finder.

  3. Finder

    Who makes a great Finder

    Anyone who chats to small business owners, whether that's through work, family, friends, the school gates or the local community.

  4. Same day
  5. 2
    CaroFinder

    DM reply and the Finders page

    Caro replies with the ready made DM reply, which links to the hidden Finders page.

    The page explains what Caro does and how it works, with tick boxes and 3 quick questions. Open the Finders page

  6. Within a week
  7. 3
    CaroFinderAutomatic

    10 minute chat with Caro

    Caro gets to know them and gives them their personal code, like SARAH50, plus their own checker link that carries the code. Caro's Admin logs the new Finder.

    to set up: Finder checker links and the Finders Kit
    Caro

    Onboarding a new Finder (Caro's steps)

    1. 10 minute chat done, and both happy to go ahead
    2. Create their code in Admin, like SARAH50, which also makes the matching Stripe promo code
    3. Send their personal checker link and the Finders Kit to set upcheck.websiteglowups.co.uk/?f=CODE
    4. Add them to the Finder tracker (Introducer tracker tab in the Kit) with their date joined
    5. Invite them to the optional fortnightly meet up
    6. A first friendly check in after 2 weeks
  8. Any time
  9. 4
    FinderAutomatic

    Spots a business and checks it first

    When they spot a business whose website could do with help, the Finder runs the free website check first, through their own link and with their own email.

    The report goes to the Finder, never to the business, and the code is saved with the result. If it shows room to improve, the Finder shares the report with the business.

    Checker live To set up: report email to the Finder
  10. There and then
  11. 5
    NEWFinderBusinessAutomatic

    The Finder gets them to book themselves in

    This is the Finder's key job. Ideally they book Call 1 with the business there and then, on the booking form at websiteglowups.co.uk. The business gives their name, email, business and website, and adds the Finder's code, which gives them £50 off their glowup.

    Caro doesn't do outreach or follow up on names, so the booking always comes from the business. The request is saved with the code and shows on the Booking requests page, so Caro can see who found who. An email alert goes to hello@, still to be tested.

    Live
  12. Before the call
  13. 6
    Finder

    Gently nurture them to the call

    A friendly reminder the day before, so they turn up, and one kind check in if they haven't booked yet. Never pestering.

  14. About 2 weeks
  15. 7
    NEWCaroBusinessDev Team

    Caro's normal glowup

    Call 1 is 15 minutes, all about them and their plans. The Dev Team builds a demo site. Call 2 shows the demo site and the before and after scores. Then 50% to go ahead, 50% at go live, and the monthly plan.

    Back to the main Website Glowups flowEvery step of the glowup, in full
  16. Following month
  17. 8
    AutomaticCaroFinder

    The Finder earns £50 cash

    Once the business has gone live and has paid, Admin matches the code and flags the £50. Caro checks it and pays the Finder the following month. Nothing is paid before the business is live and has paid.

    to set up: Admin matching
    8
    AutomaticCaro

    Monthly Finder report

    Codes used, which businesses are live and paid, and the £50s due and paid.

    to set up: Admin report
  18. Ongoing
  19. 9
    CaroFinder

    Keep Finders warm

    An optional fortnightly meet up for tips and support, regular updates from Caro, and the Finders Kit with ready made posts, DM replies and FAQs.

    ↻ Warm Finders keep spotting businesses: back to step 4

  20. NEWBusiness

    Existing clients who refer

    Clients already on a monthly plan get a free month of Growth worth £95 instead of cash, once the business they referred is live and has paid. Up to 12 a year.

    Growth clients get next month free. Essentials clients get next month free and upgraded to Growth, then always go back to Essentials unless they tap Stay on Growth. We never charge £95 without that tap. Two automatic emails explain it, one when the referral goes live and one about a week before the free month ends.

    Planned